The zero rh+ shop is located inside the large complex of the departure station of the S.Caterina di Valfurva cable car. The choice to create a dark environment derives from the desire both to reconnect with the technical style of the brand, whose colours are red, black and white, and to frame the ski slopes on which the shop space directly faces. The result is a space with very strong contrasts, able to highlight the collections and give an even more ethereal view of the outside natural landscape.