The project is the renovation of an old industrial loft in the center of Milan for Simonetta, one of the most exclusive Italian children clothing firms. The entrance of the showroom is defined by a curved wall which guides the visitor into an open-space structured by a pre-existing system of pillars and beams. On the upper floor the main collections finds place. Here the semicircular window niches are illuminated with white led bars. The atmosphere is bright; walls, ceiling and floor are white and homogeneous in order to make the colors of the collections shine and reflect into the space itself.